Press Release No No’s

Here are some things to avoid in writing your Press Release:

Sounding like an advertisement. Sales talk does not belong in a PR.

Giving inaccurate information and incomplete information. This is the fastest way to destroy your credibility.

Putting important information somewhere other than the beginning of the article. This is called “burying the lead.”

Hype. Remember that your PR isn’t an advertisement, so there’s no need for words such as ‘great’ or ‘stunning.’

Excessive Information. The other end of the incomplete-excessive info spectrum. Remember the great Aristotle: moderation! Strive to be somewhere in between the spectrum.

Last: Where to Submit Your Press Release

What to Write About: What’s News?

I think the major characteristic of a good press release is relevance. Sure, things that are unusual or that are contrary to popular belief are interesting, but not all of these things are worth knowing or writing about.

Here are some broad topics to write a press release about:

Underdog Stories. People love to read about other people who beat the odds; possibly because of the inspirational messages that most of these stories bring.

Controversy. The why is self-explanatory, right? The word in itself tends to attract a lot of attention.

Health / Medical Issues. Epidemics, medical breakthroughs, and even negligence or malpractice suits are newsworthy. Why? Because a majority of human beings are interested in things that may affect their health.

“The First Ever” Stories. Record-breaking events and milestones are very buzzworthy especially if you’re the first ever to write about a new “first ever” story.

Money Matters. “Money makes the world go round…” A mention about money tends to make the eyes go round, too.

Lists. Make your own top list. If you’re as funny as David Letterman then you can try your hand at making a hilarious list, but if not, then making a list that is interesting and relevant is enough.

Technology. We live in a time where everyone is a techie in one way or another. New gadgets and innovations are always interesting.

Religion. Anything about Religion is newsworthy since about 90% of us have it in one form of another. Caution is requires when writing about this topic because there is always a risk of offending somebody.

So there you are. There are more topics to write about, but I’m sure you’ll have your hands full with just the things I mentioned above.

Coming soon: Press Release No No’s.

Writing Your Press Release

Okay, so we're back for more info about Press Releases as forms of site promotion. Before we talk about what to write, let's first take a look at our targets; the sites where we want our press release to be shown. They're pretty famous, and if you haven't heard about any of them maybe you live in outer space or have a hearing deficiency. :) These sites are Google, Yahoo, and MSN. When you're press release makes it on these sites' news section you are guaranteed an increase in traffic.

Let’s get down to business- writing the press release. First things first: think keywords! Choose keywords relevant to your topic. There are a lot of keyword tools to choose from, but I suggest using Google’s External Keyword Tool or Digitalpoint Forum’s Keyword Tool because they’re handy, and more important, free.

Like any other piece of writing, an eye-catching titles necessary for a successful press release. But eye-catching doesn’t mean you have to exaggerate. Exaggeration is actually a mistake since a press release is news; hence it’s expected to be factual.

Of course the most important thing to keep in mind when writing a press release is content relevance. So stick to your main theme and provide useful information; as opposed to blatantly advertising about something.

Next up: What to Write About: What’s News?

Generate Traffic via Press Releases

All about Press Releases (Part 1)

WHAT IS A PRESS RELEASE?

Contrary to belief, you do not need to have a major life changing news story to write a press release. Many seem to believe that only major corporations are allowed to write a press release, since they always have something big to announce. There is plenty of room for small businesses, sole proprietors, and even the average everyday web surfer to submit a press release and get noticed.

A press release is defined as a public relations announcement issued to the news media and targeted publications for the purpose of informing the public of company developments. It's also described as a publicity tool. BINGO, the latter is exactly what you'll be using your press release for, a PUBLICITY TOOL! In years past, press releases were announced primarily in print, television news stations and radio stations. Ever since the emergence of the internet, it's now become much easier for users like you and me to submit a press release and get TRAFFIC to our site within hours.

Wait for Part 2: Writing Your Press Release

Targeting Seniors for Maximum Profitability

According to eMarketer, our elders, people 62 years of age and above, belong to a niche that must not be ignored.

Here are two tips how to make your site "elderly-friendly".

Make them see. A website with a light background and dark large text is best for them.

Help them out. Provide an easy-to-follow payout process so they won't get lost.

*****

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Try iOffer.

I don't have anything against auction sites, but it doesn't hurt to look at alternatives to Ebay either. What's great in iOffer is that there is no bidding.